模拟 · Minimal Organization · Digital platforms

Smartphone maker

A smartphone maker without its own factory as a walkable model: repairs, spare parts, supply chain and product launch in a running simulation.

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All data are fictional – TELVANO does not exist. The model can be fitted to your real data and filled with what stays hidden today: failure rates by model and component, or spare-part stock per warehouse with lead times.

The smartphone repair process at a manufacturer, as a running model. TELVANO is fictional and does not build its own phones: they are designed on campus and made by another company overseas. In the main process customers report a weak battery. The device goes to remote diagnosis, then to a module swap at the service centre or to an authorised service partner; if a part is missing, it comes from the central store. The target in the model: device back within three days.

The site has four campus wings for design, hardware, software and operations, a prototype workshop, two stores and a service centre – but no factory. The ‘Modular design’ control lets battery and display be swapped faster. A battery fault in the field brings three times as many repairs for two weeks. Alongside, a new device travels towards market launch and a part runs short.

This page is for people at a smartphone or electronics maker who run or explain service, product development, procurement or the supply chain.

A device is broken

01
Customer reports a defect: Ten customers report: the battery no longer lasts.
02
Remote diagnosis: Support checks remotely.
03
Solved remotely: case closed: Solved remotely.
04
Customer brings the device: The customer brings the device to the service centre.
05
Repair: swap module: The workshop replaces the battery.
06
Spare part from the central store: The spare part comes from the central store.
07
Repair at a service partner: An authorised partner repairs.
08
Return to the customer: The device goes back to the customer.
09
Repaired.

How a device maker can use the model

Internal communication

The structure view shows design, hardware, software and operations as one house in four wings. ‘Who works with whom’ adds how much happens at contract manufacturers, stores and service partners.

适用对象Board, internal comms
Onboarding

New employees see how their wing connects to the others and follow a broken device from remote diagnosis to its return.

适用对象New staff in engineering, service and stores
Training

Service trainees play through ‘Spare parts short’: for a month every part takes twice as long. They see which devices wait and where the three-day target breaks.

适用对象Service technician trainees, store teams
Explaining to customers

In the store you can show where a device spends its three days: diagnosis, service centre or partner, spare part from the central store.

适用对象Customer support, stores, service partners
Strategic overview

Glued or modular, one source or two: the controls show how much time repairable design saves, and how many shortages a second source prevents at a higher unit cost.

适用对象Board, product development, procurement, sustainability

What is shown – why – for whom

展示内容	为什么	适用对象
Path of a broken device: remote diagnosis, service centre, service partner (Processes view)	为什么Shows where the device spends its three days.	适用对象Head of service, customer service
Diagram ‘What each control does’: modular versus glued	为什么Puts a figure on repairable design.	适用对象Product development, sustainability
Diagram ‘Where it gets tight’ during a battery fault in the field	为什么Shows when service centre and spare parts tip over.	适用对象Quality, service, management
Diagram ‘Who works with whom’: campus, contract manufacturer, stores, service partners	为什么Shows how much happens outside the company.	适用对象Procurement, supply chain
Diagram ‘Year, week, day’: product launch on a single day	为什么Explains why everything runs towards one date.	适用对象Marketing, operations
Structure view of the four campus wings	为什么Shows design, hardware, software and operations as one house.	适用对象New staff
Process ‘A part runs short’ with the control ‘Dual sourcing for critical parts’	为什么Weighs unit cost against supply risk.	适用对象Procurement, board

Departments in the model

Board

Run by function: design, hardware, software, operations.
Product marketing

Decides what the next device can do.
Industrial design

Form, material, colour.
Hardware engineering

Boards, radio, battery, housing.
Software engineering

Operating system, apps, updates.
Operations and ramp

Steers the manufacturer and the ramp.
Procurement and supplier quality

Buys parts, audits suppliers.
Supply chain planning

Allocates scarce parts to markets.
Stores and sales

Own stores and partners.
Customer support

Remote diagnosis.
Service and repair

Swaps modules and devices.
Legal and certification

Radio approval, ecodesign, repair duties.

All processes in the model

A device is broken

01Customer reports a defect: Ten customers report: the battery no longer lasts.
02Remote diagnosis: Support checks remotely.
03Solved remotely: case closed: Solved remotely.
04Customer brings the device: The customer brings the device to the service centre.
05Repair: swap module: The workshop replaces the battery.
06Spare part from the central store: The spare part comes from the central store.
07Repair at a service partner: An authorised partner repairs.
08Return to the customer: The device goes back to the customer.
09Repaired.

A new device reaches the market

01Product definition: Product marketing decides: better camera, same price.
02Hardware and software are developed in parallel.
03Architecture and supplier choice: Hardware chooses chip, display and suppliers.
04Software for the new device: Software adapts the operating system.
05Developed.
06Prototype builds at the manufacturer (EVT, DVT): The overseas manufacturer builds prototypes in stages.
07Radio approval and pilot run in parallel.
08Radio approval: A test body checks radio and safety.
09Pilot run (PVT): The pilot runs on the series line.
10Ready for series.
11Ramp: is the yield sufficient?: Operations ramps up production.
12Freight and customs to the markets: Freight and customs bring the devices into the markets.
13Market launch: Launch in stores and at carriers.
14In stores.

A part runs short

01Supplier reports a shortfall: A display supplier reports: a fifth less next quarter.
02Assess the situation: Planning assesses: prioritise markets or a second source?
03Qualify a second source: Procurement qualifies a second supplier.
04Prioritise markets: Scarce parts go first to the most important markets.
05Delivery times in stores and online: Stores and website show the new delivery time.
06Resolved.

What you can change

Controls

Field failures: More defects, more repairs.
Service technicians: How many repairs run at once.
Modular design: Battery and display swap faster (model assumption).
Dual sourcing for critical parts: Fewer shortages, higher unit cost (model assumption).

Disruptions

Battery fault in the field: For two weeks three times as many repairs arrive.
Port congestion at the manufacturer: For two months prototypes and freight take much longer.
Spare parts short: For a month every spare part takes twice as long.
Support system fails: For two hours no diagnosis and no returns.

What the model gives a smartphone maker

01

A company without a factory

The site shows what happens in-house and what happens outside: contract manufacturer, suppliers, radio approval body, service partners.
02

Repairability you can measure

‘What each control does’ sets modular against glued. In the example the effect is assumed; with your repair data the model works with your own.
03

See the spike before it hits

A battery fault in the field tips service centre and spare parts over in ‘Where it gets tight’ – before it reaches real customers.
04

Months, then one day

The process ‘A new device reaches the market’ runs through prototypes, radio approval, pilot run and ramp-up towards a single launch day.
05

Works anywhere

In the browser, on large projections or in store training: walkable in 3D, with 14 diagrams calculated live.

Basis and limits

Fictional electronics maker · model based on researched industry structures · no forecast for real companies

1 case = 10 repairs, 1 new device or 1 shortage · 1 figure ≈ 50 employees

All volumes, durations, rates and capacities are model assumptions, not values of a real maker.

The round campus is shown as four wings around a courtyard.

Documented: production at external contract manufacturers, radio approval, repair and spare-part duties under ecodesign.

Public sources the model is based on:

Funkanlagenrichtlinie 2014/53/EU
Ökodesign-Anforderungen für Smartphones, VO (EU) 2023/1670

Your service as a model

Would you like to see your repair paths, spare-part stores or supply chain like this? Contact us by email or phone and we'll check together which data are needed. You'll get the password to start TELVANO on request.

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